Course curriculum

  • 1

    Intro to Marketing

    • Overview

    • Summary

  • 2

    Overall Marketing Strategy

    • Positioning Strategy and Points of Differentiation

    • Review Question

  • 3

    Pricing Strategy

    • Pricing Product or Service

    • Review Question

  • 4

    Sales Process and Promotions Mix

    • Sales and Promotion

    • Review Question

  • 5

    Distribution and Sales

    • Sales Plan

    • Review Question